Changing Customer Behavior with a Little Nudge
Beyond Philosophy
FEBRUARY 1, 2016
But when the text was personalized by addressing the applicant by name and having a person sign the text, the response rate increased. The texts with the best response rate – 27 percent – included both personalization and reciprocity: “Mathew, you’ve been booked for an interview. We use a tool called Behavioral Journey Mapping.
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