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Engaging Customers Through Video: 5 Essential Tips

VocalCom

Given that many people watch online videos for entertainment, brands that deliver meaningful video content in a fun way ultimately engage both current and potential customers. Video has been a popular medium for ages, but never has it shown as much potential for business as it does today.

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6 Key Trends Shaping Social Customer Service

VocalCom

Offer customers insight into your brand events and inform them in an entertaining way by creating meaningful, real-time video content. According to the company, 100 million hours of video are viewed daily on the platform. As mobile use also continues to grow, video is fast becoming an ideal way to engage with customers.

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How AI Drives Targeted Customer Engagement

VocalCom

From retail to finance to entertainment, the technology can be used to target key customers with great accuracy—suggesting the right products and services to exactly the right people at optimal times. Artificial intelligence is transforming business practices across many industries.

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AI: 4 Key Benefits for the Customer Experience

VocalCom

Deeper engagement may involve running fun social media competitions, offering customers interesting video content, or keeping them entertained throughout a customer experience. Once a brand has successfully gained a customer, every effort must be made to engage him continuously.