How to Successfully Implement Customer Journey Analytics – Part 1
Pointillist
JULY 25, 2018
What are the quantitative business goals that will influence the journey analytics project e.g., churn, retention, acquisition, cross-sell, upsell, purchase, rate of renewal etc.? Estimate project duration by speaking with the vendors you have shortlisted and any industry consultants/analysts who may be advising you. Churn Rate.
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