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Chatbot Marketing: 11 Actionable Use Cases (With Examples)

JivoChat

There are two main kinds of chatbots: Rules-based chatbots are sometimes called decision-tree bots or scripted chatbots. Customer complaints will happen at some point, and both rules-based chatbots and AI chatbots can be equipped to handle them. A rules-based chatbot is programmed to interact with end-users using “if/then logic.”