ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Lynn Hunsaker. Make sure CEM is integrated in your strategies and culture!

CRM 66

CRM Customer Care Customer Experience Customer advocacy 66

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Lynn Hunsaker. Make sure CEM is integrated in your strategies and culture!

CRM 59

CRM Customer Care Customer Experience Customer advocacy 59

JivoChat

JUNE 9, 2021

Customer complaints will happen at some point, and both rules-based chatbots and AI chatbots can be equipped to handle them. A chatbot might greet a returning customer by name, provide information based on the size of their enterprise, or provide other customized information. Make your marketing master plan include the use of chatbots.

Chatbots 52

Chatbots Marketing Upselling Surveys 52