ClearAction

DECEMBER 5, 2023

To deliver what’s promised, coordinate companywide, with the aim of continually increasing value for everyone. This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. Does it cost you when you reduce value to customers?

Metrics 62

Metrics Chief Customer Officer Customer retention Strategic Value 62

ClearAction

MAY 29, 2016

Experiential marketing and loyalty marketing as brand strengtheners have evolved Marketing’s historical emphasis from customer acquisition to a greater balance in retention, repurchase, expanding share-of-wallet, and engaging customers as brand evangelists.

Marketing 67

Marketing Customer Experience Chief Customer Officer Calibration 67

ChurnZero

JANUARY 4, 2019

Whether that’s AI-enabled analysis of customer data to help teams be proactive, in-house virtual assistants that are a resource to support teams as they work with customers or other operational applications, AI will play a larger role in this capacity next year.” – Julia Ahlfeldt, Customer Experience Advisor, Julia Ahlfeldt CX Consulting.

SaaS 73

SaaS Chief Customer Officer Education Consulting 73

ChurnZero

JANUARY 4, 2019

Whether that’s AI-enabled analysis of customer data to help teams be proactive, in-house virtual assistants that are a resource to support teams as they work with customers or other operational applications, AI will play a larger role in this capacity next year.” – Julia Ahlfeldt, Customer Experience Advisor, Julia Ahlfeldt CX Consulting.

SaaS 49

SaaS Chief Customer Officer Education Consulting 49