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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Anytime these customer touches are hassle-free or tailored to the customer, marketers judge their work to be a good customer experience. Customer success managers, predictive analytics , content marketing, and digital marketing can educate customers in the right ways at the right times, from their viewpoint.

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4 Gold CX Metrics for CX Leaders

ClearAction

To deliver what’s promised, coordinate companywide, with the aim of continually increasing value for everyone. This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. Nobody knows what a mis-step is until you educate them through CX insights.

Metrics 62
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article thumbnail

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Anytime these customer touches are hassle-free or tailored to the customer, marketers judge their work to be a good customer experience. Customer success managers, predictive analytics , content marketing, and digital marketing can educate customers in the right ways at the right times, from their viewpoint.

article thumbnail

Predictions for Customer Success in 2019

ChurnZero

“One customer success trend I’m seeing is the need to develop more repeatable customer education programs. In the quest for finding scalable ways to help customers realize more value out of the software they buy, more and more software companies are turning to customer education.

SaaS 73
article thumbnail

Predictions for Customer Success in 2019

ChurnZero

“One customer success trend I’m seeing is the need to develop more repeatable customer education programs. In the quest for finding scalable ways to help customers realize more value out of the software they buy, more and more software companies are turning to customer education.

SaaS 49