Customer Loyalty Depends on How You Orchestrate the Post-Purchase Experience
Mindtouch
JUNE 12, 2019
However, according to Harvard Business Review , 81% of all customers attempt to take care of matters themselves before contacting a live representative. Thus, while the customers are trying to self-serve, the experience they typically run into ends up being high-friction, low-value. Connect with Customers Start to Finish.
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