Calibration Chief Customer Officer Personalization Sales 
ClearAction
MAY 29, 2016
The common thread across all of these things is on-target: making it easier and nicer for customers to get things done in their life or business. How Customers Think of Customer Experience. From the customer’s viewpoint, they certainly want everything provided by Marketing to be easy and personalized.
ClearAction
MAY 29, 2016
How Executives Think of Customer Experience. Executives tend to think of customer experiences as something happening at the periphery of the company. Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas.
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