Calibration, Chief Customer Officer and Sales

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

MAY 29, 2016

Fifth, establish a shadowing program to develop awareness and empathy : let Marketing staff take a peak at a day in the life of customer-facing staff and Operations staff, and vice versa for all. Some companies have a mixed seating arrangement among Marketing and Sales and Service.

Marketing

Marketing Customer Experience Chief Customer Officer Calibration

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

MAY 29, 2016

How Executives Think of Customer Experience. Executives tend to think of customer experiences as something happening at the periphery of the company. Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas.

Marketing

Marketing Customer Experience Chief Customer Officer Calibration

Customer Contact Central

Customer Experience + Marketing: Pro’s & Con’s

Customer Experience + Marketing: Pro’s & Con’s

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