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From a Lead to a Brand Ambassador: A Customer’s Journey

Etech GS

A big obstacle marketers face when they’re trying to promote a business lies in the fact that consumers have learned how to ignore not only ads but content resembling them. But how will you do that? The blatant promotion of your brand is perceived as an interruption, and it annoys your customers.

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Raise Your Profile! How to Turn Contact Centre Sceptics Into Fans

CSM Magazine

To get the first part right, aim to create better customer experiences. One great way to do this is by turning the contact centre team into brand ambassadors. For example: Share a brand story – stories enable us to create a sense of purpose that is particularly powerful in motivating people.

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10 Customer Engagement Ideas to Boost Your Business

CSM Magazine

By offering exclusive rewards to loyal customers and promptly responding to their feedback, the coffee shop not only encourages repeat purchases but also fosters a sense of loyalty among its patrons. It also encourages user participation and fosters a sense of community around the brand.