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6 Key Factors to Improve Customer Retention

aircall

How clients feel about your business, product, or service plays a critical role in customer retention. Understanding their sentiments, especially their likes and dislikes, allows you to refine the customer experience to meet their needs better. Of course, collecting customer feedback is not enough.

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How to Design and Track a Customer Account Journey for B2B?

SmartKarrot

Also, in an enterprise with multiple stakeholders, the post-sales B2B customer journey commences with the onboarding stage. This means you must perform customer advocacy to ensure that the existing customers become your brand ambassador and promote your brand. Then comes the adoption stage.

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