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The Five Building Blocks of Successful Customer Strategy

CSM Magazine

With numerous studies showing that 2020 will see customer experience overtake price and product as the key brand differentiator for companies, it’s no wonder we’re seeing increased impetus and investment in this area. To ignore this is to miss an opportunity to learn and refine strategy going forward. Set expectations.

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CX Trends You Need to Watch in 2018 [White paper]

Fonolo

In fact, brands should be focusing less on their logos and products as the crux of their identities; the customer should be the number one brand ambassador instead. Offers valuable data on the customer experience including FAQs, peak times, complaint resolution timelines, and even purchasing habits.