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The Five Building Blocks of Successful Customer Strategy

CSM Magazine

This means focusing on the employee experience first and foremost, ensuring the right skills and creating brand ambassadors across every department. While speed of response, or speed of complaint resolution, is often cited as one of the most important factors in the customer experience, this is not always the case.

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CX Trends You Need to Watch in 2018 [White paper]

Fonolo

In fact, brands should be focusing less on their logos and products as the crux of their identities; the customer should be the number one brand ambassador instead. Offers valuable data on the customer experience including FAQs, peak times, complaint resolution timelines, and even purchasing habits.