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From a Lead to a Brand Ambassador: A Customer’s Journey

Etech GS

It’s clear that good old word-of-mouth marketing comes off as more genuine and persuasive, which is why it’s extremely important to wow your leads and nurture them into becoming first your die-hard customers and finally your brand ambassadors. So, it’s all about establishing a strong emotional connection with your customers.

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Taking Customer Service From Good to Great!

CSM Magazine

The experience a customer has while interacting with your brand is the oil that keeps the engine running. How people are treated, from the moment they walk into your doors, on your website, or contacting your call center, determines how much money they will spend. Study your customers and observe their actions.