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Using Big Data to Create Exceptional Customer Experiences

VocalCom

Big data has been a buzzword in the customer service industry for some time now. As every brand knows, all databig and small—can be applied in some manner to drive sales and improve customer service. Here are five essential big data sources to look at—and how you can use them to create exceptional customer experiences.

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5 Ways Big Data Can Improve the Customer Experience

VocalCom

In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Here are five ways big data can be used to improve the customer experience. Enhance targeted marketing practices.

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Unstructured Data: Where the Voice of the Customer Lives

VocalCom

When companies use big data to analyze their customers’ habits and preferences, it’s often the structured, quantitative kind that is considered. Customer sales data and contact center KPIs such as the Net Promoter Score may provide valuable information, but such numbers reveal little about your customers’ feelings and expectations.

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5 Technologies That Reduce Customer Effort

VocalCom

Big data can be used in many ways to provide proactive service. For example, it may reveal weak points in the contact center such as long average handling times or low rates of first contact resolution. In addition, big data can help brands understand their customers’ habits, such as buying preferences.

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AI: 4 Key Benefits for the Customer Experience

VocalCom

By working closely with big data and even principles of behavioral psychology, artificial intelligence can help brands find their target audience more effectively and transform the quality of the customer experience. The post AI: 4 Key Benefits for the Customer Experience appeared first on Vocalcom Blog.

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Customer Effort: Don’t Make Your Customers Work For You

VocalCom

Big data is another important resource for designing proactive customer experiences. To deliver the very best customer experiences, learn about Vocalcom, a global leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform. Live chat is one excellent way to do so.

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5 Ways to Better Understand Your Customers

VocalCom

In our modern era of big data and artificial intelligence, it may seem that technology holds the key to determining the best ways to engage customers. Analyzing all data meticulously is essential to having a global view of your customers’ needs. Be sure to consider all kinds of data you have collected.