3 Things Digital Marketing Professionals Need to Know about Customer Experience
PeopleMetrics
APRIL 17, 2015
A recent Gartner survey found that 89% of companies plan to compete primarily on the basis of customer experience (CX) by 2016. This subjective perception makes CX optimization evasive, ambiguous, and challenging to measure and benchmark. billion for hotels and wireless service providers.”. The Economics of Customer Experience.
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