CX Journey

JULY 10, 2014

What is big data? Big data" has been defined in many different ways and seems to most often refer to the sheer volume of data, but for the purpose of this article, I''m going to refer to the data sources. But I''ve said before that data are just data until you do something with them.

Big data 71

Big data Customer Experience Journey mapping Benchmark 71

Totango

DECEMBER 1, 2021

An agile approach brings the full power of big data analytics to bear on customer success. Agile CS goals should be quantified in terms of measurable objectives and benchmarks. This provides transparency and accountability and empowers a data-driven approach to customer success. Define How to Measure Success.

Government 97

Government Journey mapping Accountability Benchmark 97

Customer Interactions

JULY 7, 2015

Some of these tools are abstract benchmarks, like Customer Lifetime Value, which more than 75 percent of North American senior executives say is a highly or extremely valuable indicator. Others are techniques like customer journey maps and SEO. Still others are software, like big data analysis technologies.

Journey mapping 28

Journey mapping Benchmark Big data Marketing 28

Comm100

FEBRUARY 16, 2018

Companies also plan on achieving this top priority for 2018 by creating or optimizing automated self-service experiences (such as through intelligent customer knowledge bases and Chatbots), and improving customer journey mapping. Practice customer journey mapping to see where in their journey your customers are coming across friction.

Customer Service 40

Customer Service Chatbots Journey mapping Multichannel 40