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5 Tips for Optimizing Email Marketing Campaigns

VocalCom

According to BtoB Magazine, 59% of B2B marketers claim that email is their most effective channel for generating revenue. For example, post-purchase emails can boost your upselling and cross-selling efforts while customers are still thinking about your brand. So what should your brand do to create optimal email marketing campaigns?

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5 Tips for Optimizing Email Marketing Campaigns

VocalCom

According to BtoB Magazine, 59% of B2B marketers claim that email is their most effective channel for generating revenue. For example, post-purchase emails can boost your upselling and cross-selling efforts while customers are still thinking about your brand. So what should your brand do to create optimal email marketing campaigns?

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Here’s How Contact Centers Are Lowering Customer Acquisition Cost

Babelforce

Here’s the stat to keep in mind: the odds of a lead entering your sales process is 21 times greater if you contact them within 5 minutes, versus 30 minutes. If you sell b2b (or high-value b2c) then that means a phone call. Any outbound call center should be able to place a call within 5 minutes of receiving a new lead.