Remove Analytics Remove Journey mapping Remove Sales Remove White Paper
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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

In fact, it’s also a solid place to start answering the question of what is customer journey mapping. However, so many businesses rely on reactive measures —when the actual goal should be identifying customer journey mapping tools and proactively defining what success looks like to customers at each stage of the customer lifecycle.

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How to kickstart a customer experience program

delighted

Go talk with your customer-facing department leaders (sales, support, customer success, marketing, product, etc.). For a more detailed view, you can go a step further by creating a customer journey map. Is this about a white paper that they read? The best place to start is within your company on the front lines.

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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping. How journeys differ for B2B and B2C customers. How to analyze your customer journey. Basics of Customer Journey Mapping. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

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The Customer Success Maturity Model Part 3: “Transform” Capabilities (Optimizing CS)

Education Services Group

At first, this roadmap might be simple and straightforward, but as you mature, your plans will become more comprehensive and include a complete ecosystem of cross-functional capability and accountability with other teams like sales, marketing, product, and support. I could write an entire white paper on Customer Success monetization.