ClearAction

MAY 29, 2016

Experiential marketing and loyalty marketing as brand strengtheners have evolved Marketing’s historical emphasis from customer acquisition to a greater balance in retention, repurchase, expanding share-of-wallet, and engaging customers as brand evangelists.

Marketing 67

Marketing Customer Experience Chief Customer Officer Calibration 67

Tenfold - Contact Center Blog

NOVEMBER 30, 2017

Both Amazon and Zappos are prime examples of brands that are customer centric and have spent years creating a culture around the customer and their needs. This is so important that organizations like Oracle developed a Chief Customer Officer (CCO) to ensure a consistently amazing customer experience across all touch points.

Call Center 56

Call Center Customer Support Customer centricity Contact Center 56

SmartKarrot

MAY 26, 2022

A survey shows that this dark data amounts to 55% of the company’s data on average. But a 2021 survey by NewVantage Partners Big Data and AI Executive shows that only 1 in 3 companies have a structured data strategy and will experience business outcomes. CEOs also need to have a partner to lead data analytics progress in the company.

Education 10

Education Analytics SaaS Surveys 10

Lumoa

APRIL 24, 2018

Creating a better business that delivers more value to customers is the real point. As recent industry surveys show, NPS scores don’t reward companies that ‘game’ the system. Adam Toporek Customer Service Expert, Speaker and Author. Davide Chiavelli Customer Experience Management and Analytics Consultant at CIQUAL.

Consulting 135

Consulting Consulting Metrics Feedback 135