Customer Centricity Masterclass with Doug Leather
Peter Lavers
JULY 7, 2015
“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”. Not getting ‘too clever’ with analytics (c.f. What ‘obsessing’ about the customer meant? Do we “earn the right to be the customer’s first choice? Jeff Bezos).
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