B2B Has Its Own CX Challenges
Anexa BPO
FEBRUARY 17, 2023
In the B2B space, CX is just as important as it is in the B2C space, and failure to provide a positive CX can result in lost business, negative word-of-mouth, and a damaged reputation. Data and metrics that are pulled from surveys simply won’t fit in this context and won’t provide ongoing analysis and feedback requirements.
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