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How to Design and Track a Customer Account Journey for B2B?

SmartKarrot

But how can you assess the current state of your B2B customer experience and figure out how to effectively target and make changes so that your clients are happier and more devoted? Customer account journey for B2B organizations can help with this. . What is a customer account journey? So, let us get started.

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Customer Success Is a Team Sport: Expert Guide to Playing It Well

SmartKarrot

While the onus of ensuring customer success falls on customer success teams, it is important to notice that all teams play an important part. Customer success teams are responsible for successful onboarding of the customers, reducing churn, increasing customer advocacy , and ensuring customer lifetime value increases.