Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management.

Customer Experience 178

Customer Experience B2C Journey mapping B2B 178

SmartKarrot

JANUARY 4, 2023

Net promoter score (NPS) is one of those must-have metrics for customer experience. It shows the loyalty a customer feels for an organisation and how many customers think this way. According to Gartner, “over 75% of companies will abandon as a measure of success for customer service and support NPS measurement by 2025”.

SaaS 10

SaaS Benchmark B2B Metrics 10

Solvvy

JULY 8, 2022

When you compare the costs of marketing, sales, and onboarding to the costs of providing service and support to existing customers, you’ll find focusing on retention makes good financial sense. Software as a Service (SaaS) companies, for example, need to build monthly recurring revenue (MRR) to operate.

Metrics 106

Metrics Surveys Brand ambassadors Benchmark 106