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Customer Rage Study Podcast: Interview With Scott Broetzmann and Mary Murcott

Connecting the Dots

Here we are in 2016 now, the study was done in 2015, and it is only 17%. In 1976, the percentage of households with a problem was 32% and in 2015 it’s 54%. And that’s despite tremendous increases in the quality of products and services. I see so many scripted responses. That’s a big increase. They are looking for empathy.