The Evolving Scope of B2B Marketing: It’s All About Customer Experience
Answer Dash
OCTOBER 15, 2018
According to Scott Brinker, founder of the website chiefmartec.com and author of The Marketing Technology Landscape Supergraphic, “Marketing is becoming responsible for customer experience throughout the organization.” Little’s e-business consulting group. Marketing is typically tasked with overseeing the entire digital experience.
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