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How Your Customers Measure You

Clarabridge

I am not thinking in terms of customer effort score or satisfaction. In 2009 as social media took hold, a new category emerged: “A person like yourself”. Customers don’t share scores, they share their experience. That requires an understanding of the customer journey, not just how that last transaction went.

article thumbnail

How Your Customers Measure You

Clarabridge

I am not thinking in terms of customer effort score or satisfaction. In 2009 as social media took hold, a new category emerged: “A person like yourself”. Customers don’t share scores, they share their experience. That requires an understanding of the customer journey, not just how that last transaction went.