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Guest Blog: In the CX world, tracking these metrics is a way of life!

ShepHyken

seconds in 2009! The theory here is that customers who are highly satisfied are least likely to defect to other brands whereas those who are highly dissatisfied are the most vulnerable to do so. Customer Effort Score (CES). Answer choices ranging from Very Low Effort to Very High Effort.

Metrics 227
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Guest Blog: Instant Customer Service – Just Add Text Message

ShepHyken

Texting is low friction: If you make it hard for customers to contact you, they will become frustrated and possibly leave you for your competitor. According to Harvard Business Review , the number 1 factor in customer loyalty is reduction of customer effort. It’s really instant customer service.

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Getting to the “Why” of CX Design: Measuring Effort to Drive Change

Clarabridge

In September 2009, Simon Sinek stood in the middle of a stage in a cozy theater in Puget Sound, Washington and delivered one of the most iconic TED talks to date. Although customer experience (CX) was a nascent space back in 2009, it is easy to extend his argument to the customer experience space today.

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8 Follow Up Questions You Can Ask Your Customers After CSAT/NPS/CES

Nicereply

Customer feedback surveys are the bread and butter of support—whether you’re sending out customer satisfaction surveys (CSAT), net promoter score surveys (NPS), or asking about customerseffort (CES) with your product, your team has probably asked a customer to rank you on a scale in the past year. Click To Tweet.

Surveys 94
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How Your Customers Measure You

Clarabridge

I am not thinking in terms of customer effort score or satisfaction. In 2009 as social media took hold, a new category emerged: “A person like yourself”. For example, I regularly recommend Everlane, Lush, and Toms, but it has nothing to do with how easy they are to do business with or my level of satisfaction in the moment.

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How Your Customers Measure You

Clarabridge

I am not thinking in terms of customer effort score or satisfaction. In 2009 as social media took hold, a new category emerged: “A person like yourself”. For example, I regularly recommend Everlane, Lush, and Toms, but it has nothing to do with how easy they are to do business with or my level of satisfaction in the moment.