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Brand Move Roundup – July 7, 2020

C Space

33% of CMOs now cite brand strategy as their most vital strategic capability, surpassing analytics in importance. The company being audited picks up the tab and the cost, which depends on the scope of the audit and how many consultant hours are required, can range from hundreds of thousands of dollars to over a million dollars.

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The Future of Work: How Companies Are Building Cultures Worker’s Love #nytnewwork

Natalie Petouhof

Prior to joining YouTube in February 2014, Wojcicki was senior vice president of advertising and commerce at Google, where she oversaw the design and engineering of AdWords, AdSense, DoubleClick and Google Analytics. Earlier, he worked as a management consultant for McKinsey & Company.

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