Q&A: Understand the Growth and Retention Metrics of SaaS Companies from Recent Surveys and M&A Activity
ChurnZero
JUNE 19, 2020
Q: Does the importance of retention metrics vary by strategic buyers versus private equity (PE) buyers? . The metrics are obviously very important, and they probably are why they buy “Company A” versus “Company B.” A: [Allen]: At the onset of COVID, we surveyed 50 PE firms and 25 strategic buyers and asked that exact question.
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