Emotions Drive Spending, But Do You Know Which Ones Drive the Most?
Beyond Philosophy
MAY 8, 2019
These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). It’s part of the brand and its relation to Customer Experience. Then, it can become experience-specific. As you can see, there is at the bottom, a Destroying Cluster.
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