GetFeedback
JANUARY 12, 2020
About eight out of ten business leaders say they want to “improve” the customer experience (CX) to be more competitive. In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Customer touchpoints vs. journeys.
ClearAction
JUNE 29, 2023
in US customer experience is the lowest level now since 2006: are you rising above this trend? Customers fund salaries, budgets, and profits — what on earth is a higher priority than that? Compounding this gap is the fact that a LOT has changed since 2019 — EXCEPT for practices in experience management.
CX Journey
MARCH 15, 2016
This is when the customer uses and experiences the product and the company supports the relationship. Here's what's interesting: these xMOTs help marketers and advertisers, but they aren't helpful to customer experience designers. The xMOTs don't help you understand those moments that cause customers to stay or go.
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