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Marketing Operations Defined for Wikipedia, Part I

ClearAction

The MO function enables the marketing organization to shift from being viewed as a cost center and to operate more like a business, with formalized best practices, processes, infrastructure, and reporting. The 2006 IDC CMO Technology Benchmark Study found that the headcount allocated to MO was about 2.5%.

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Have you “NERCed” your utility?

Customer Interactions

Founded in 2006, NERC does this through a set of standards and through its strong enforcement program. Of course, these tasks can be managed manually, but more and more utilities are finding technology a great help. What are your thoughts on Situation Management? What other approaches or best practices have you employed?

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How to Improve Customer Service – A Complete Guide of Tools, Tech & Tips

Comm100

With this all in mind, this guide will explore customer service from top to bottom, exploring the state of customer service today, revealing best practices, and recommending the best software you can adopt to help your customer service operations become the envy of your competitors. Customer service best practices.