2006 Analytics Benchmark Technology 
ClearAction
NOVEMBER 13, 2014
Its growth was initially driven by the proliferation of marketing technology and increased pressure from the C-suite to prove the value of marketing and contribute to the bottom-line. MO professionals’ career paths sometimes originate in Finance, IT, Sales Operations and other analytical or process-oriented roles.
ClearAction
OCTOBER 16, 2019
That’s not as impossible as it seems, given the promises of today’s technologies. Outside-in context should be natural for marketers, with access to market research, customer intelligence and predictive analytics. Digital marketing and predictive analytics are vital to real-time customer experience effectiveness.
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