ClearAction

NOVEMBER 13, 2014

MO professionals’ career paths sometimes originate in Finance, IT, Sales Operations and other analytical or process-oriented roles. The 2006 IDC CMO Technology Benchmark Study found that the headcount allocated to MO was about 2.5%.

Marketing 62

Marketing Finance Benchmark Government 62

ClearAction

OCTOBER 16, 2019

Outside-in context should be natural for marketers, with access to market research, customer intelligence and predictive analytics. Digital marketing and predictive analytics are vital to real-time customer experience effectiveness. 1 2018 NPS® & CX Benchmarks Report , CustomerGauge.

Customer Experience 59

Customer Experience Customer centricity Marketing Customer retention 59

Natalie Petouhof

JULY 26, 2016

And what’s critical is determining where a brand’ web / mobile sites compare to customer expectations as well as benchmarking against CoIT applications or competitors or even non-competitors who have a great customer experience. Since 2006, what has changed slightly is the average online shopper expects pages to load in four seconds or less.

Customer Experience 63

Customer Experience Construction Benchmark Big data 63