2006 Analytics Benchmark Sales 
ClearAction
NOVEMBER 13, 2014
This work typically connects closely to, or includes, demand generation , involves the alignment of Marketing with Sales, Business Units, IT and Finance. MO professionals’ career paths sometimes originate in Finance, IT, Sales Operations and other analytical or process-oriented roles.
ClearAction
OCTOBER 16, 2019
Do we believe “the purpose of Marketing is to maximize revenue leads for Sales” as 70% of CEOs now expect? Sales-centric management) is a continuous hamster-wheel that perpetuates complexity of managing expectations. Marketing-Sales alignment right-sizes attention across the end-to-end customer journey.
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