2006 Accountability Benchmark Technology 
ClearAction
NOVEMBER 13, 2014
The marketing operations (MO) function has emerged due to the need for a more transparent, efficient, and accountable view of marketing. Its growth was initially driven by the proliferation of marketing technology and increased pressure from the C-suite to prove the value of marketing and contribute to the bottom-line.
Comm100
NOVEMBER 13, 2022
Another of the growing customer service technology trends has seen a rise in chatbots and automation. Thanks to improvements in AI and automation technologies, chatbots can now handle as much as 80% of customer needs. The efficiencies of live chat also mean a high return on investment (ROI) for the technology. in 2021. .
Expert insights. Personalized for you.
62 
Let's personalize your content