The Growing Importance of User-Centric Design: A Q&A With Susan Hura, Director of Conversational Design Services
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MARCH 11, 2021
In 2005, I started working as an independent consultant, doing both conversational design and evaluations, including usability testing and user research. What I found was that many companies did not seek feedback from the people who use the technology and, in turn, struggled to actually meet their needs and expectations.
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