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[Q&A] B2B SaaS Benchmarks: How Does Your Company Compare to +1,500 of Its Peers?

ChurnZero

An overview of the current B2B SaaS market and valuation drivers. Q: What do you predict the SaaS market will be like in the next 12 months? A [Rob]: That’s more of a question for the earlier stage investing in the public market. Salesforce started it and they went public in 2004. Q&A Recap. Growth is king.

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Find, Win, Keep: A simple customer centric business strategy

ijgolding

When you consider I left GE in 2004 – over twelve years ago, that is an impressive fact. ’ A very simple question – and one you would expect those responsible for the marketing function in the business to have a very good answer for. Back in 1999, the concept of the ‘customer journey’ did not really exist.