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2004

B2C

[Q&A] B2B SaaS Benchmarks: How Does Your Company Compare to +1,500 of Its Peers?

ChurnZero

JUNE 2, 2021

Salesforce started it and they went public in 2004. Even consumer (B2C) operates very differently. The reason we got to an ARR multiple in the first place is that most SaaS companies were actually unprofitable, whether they were cash flow positive or not. Because they would do annual upfront contracts. Rarely are folks doing both.

Benchmark

Benchmark SaaS B2B B2C

Find, Win, Keep: A simple customer centric business strategy

ijgolding

JULY 27, 2016

When you consider I left GE in 2004 – over twelve years ago, that is an impressive fact. Whether it be a B2B or B2C environment, increasing sales is always very high up on the agenda – and so it should be. The world has changed enormously in 12 years – but some of the most powerful business techniques have not.

Customer centricity

Customer centricity B2B B2C Advertising

[Q&A] B2B SaaS Benchmarks: How Does Your Company Compare to +1,500 of Its Peers?

Find, Win, Keep: A simple customer centric business strategy

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