article thumbnail

How Atlassian Used Automation to Build a $4 Billion Company with More Than 100,000 Customers

Solvvy

Back in 2002, Atlassian launched their first product, Jira. In order to help customers engage with their products, answer their questions, and upsell them on paid features, Atlassian uses in-product automation. Virtual agents or chatbots. At the time, they didn’t make a lot of waves. Troubleshooting wizards.