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Customer Rage Study Podcast: Interview With Scott Broetzmann and Mary Murcott

Connecting the Dots

Scott Broetzmann : The concept of the National Customer Rage study goes all the way back to 2002, but it really wasn’t about customer rage at the time. The complexity drives the amount of change and the compliance is driving a scripted response. I see so many scripted responses. When and how the Customer Rage study begin?