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Embrace New Ways of Thinking in 2016

Beyond Philosophy

This is gratifying for me because when I wrote about emotions for Building Great Customer Experiences back in 2002, everybody acted like I was mad. Employee Engagement and Customer Experience. We see the growth of employee engagement programs. Identify what drives and destroys value for your employees experience.

article thumbnail

Embrace New Ways of Thinking in 2016

Beyond Philosophy

This is gratifying for me because when I wrote about emotions for Building Great Customer Experiences back in 2002, everybody acted like I was mad. Employee Engagement and Customer Experience. We see the growth of employee engagement programs. Identify what drives and destroys value for your employees experience.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

Here’s a formal definition from persona thought leader Tony Zambito in 2002: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions. Source: Forrester .