Beyond Philosophy

JULY 13, 2021

Maybe it’s an installer or a tow truck service, or even an entire call center, but whatever or whoever it is, this part of the experience is not under your control. For example, if you outsource the call center, the experience there should be as good as your company-owned call center.

outsourcing 419

outsourcing Customer Experience Journey mapping Call Center 419

Beyond Philosophy

DECEMBER 11, 2020

I defined it for myself as the mix of rational and emotional parts of an interaction with a customer, which later became my first book, Building Great Customer Experiences (Palgrave Macmillan, 2002). Measure the specific emotions across the customer journey. Design the emotions into your journey maps. Be specific.

Customer emotions 436

Customer emotions Management Journey mapping Customer advocacy 436

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. B2B journey mapping is more complex.

Journey mapping 78

Journey mapping B2C B2B Surveys 78