The Differences Between B2B and B2C Customer Journey Mapping
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JANUARY 6, 2020
Examples might include shoppers at a store, a personal banking account, or cell phone service. Measurements and metrics are put into place. . Just one company selling to one consumer, right? . Sorry, not quite. In B2C, yes, in many cases there is exactly one customer as the buyer and user. But what about households?
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