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7 Questions That Reveal Whether Your Company is Committed to CX

Beyond Philosophy

When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. Ensure that you take that into account when you make these decisions. One of the best practices I ever saw in an organization was having the top team deal with customer complaints.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

Winning CX initiatives were also much more proficient at a number of journey mapping best practices, including: developing personas, developing future state maps, including emotional factors, basing maps on solid research (e.g. Examples might include shoppers at a store, a personal banking account, or cell phone service.