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7 Questions That Reveal Whether Your Company is Committed to CX

Beyond Philosophy

When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. Ensure that you take that into account when you make these decisions. In our Global Customer Experience Consultancy, we were doing some work with an airline. I wondered how I did that.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

Winning CX initiatives were also much more proficient at a number of journey mapping best practices, including: developing personas, developing future state maps, including emotional factors, basing maps on solid research (e.g. Examples might include shoppers at a store, a personal banking account, or cell phone service.