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The Basic Formula for Creating a Metric for Customer Success

Kapta Customer Success

Although challenging, measuring your customer’s success with your product and putting a numerical value to it is crucial to nourishing and growing your relationships with key accounts. The real value that you bring to your clients largely depends on what their goals are and why they chose to work with your organization in the first place.

Metrics 49
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What Customer Churn Really Means

Kapta Customer Success

“Churn” is a term that gets used a lot in the Account Management and Customer Success conversations that we have here at Kapta. But measuring and understanding churn can also give you some hints about how to improve your business and what you may be doing wrong. How Customer Churn Is Measured.

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