UK Tops the ‘Smile’ Ranking for Customer Experience
CSM Magazine
MARCH 9, 2018
For the first time in 14 years, the UK has topped the international Smile rankings. The UK scoried 94%, just ahead of Greece, Puerto Rico and Russia with 93%. Jill Spencer, President of MSPA Europe/Africa, and Director at mystery shopping specialists ReactCX UK, says: “The link between service and sales is clear.
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